VITASOY

Slogan: 維他為你打打氣!

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Marketing Campaign Concept:

Vitasoy is an old local brand in Hong Kong and has accompanied the growth of many generations in Hong Kong. Vitasoy is positioned as a warm brand.  So when thinking about this marketing campaign, I hope the campaign can highlight the brand image of Vitasoy. At the same time, it can cheer up the busy Hong Kong people.

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In this activity, target customers (the target can be family, friends, couples) can customize a cartoon character and print them on the packaging of Vitasoy. There are also blank spaces on the packaging for customers to fill in some cheering words and give the people around them to do something to encourage them.

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